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  3. Managing Markets

Managing Markets (AGRI90014)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability
Semester 2
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The objectives of this subject are to develop and extend the students understanding of marketing with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships.

Students will gain an understanding of how to achieve a competitive advantage in the market by targeting the customers they can serve best and ensuring that product consistently meets the needs of the target market.

Intended learning outcomes

On completion of this subject, students should be able to:

  • understand the fundamental concepts and principles of marketing and the environment in which marketing operates with particular reference to the agribusiness sector
  • differentiate between consumer and business markets
  • understand the importance of building and managing strong customer relationships
  • analyse marketing problems and apply relevant theories and concepts to generate appropriate solutions
  • analyse various ethical issues and their implications for marketing decision making
  • undertake a marketing analysis and draft a marketing plan

Generic skills

It is expected students will develop:

  • An awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
  • Highly developed computer-based skills to allow for effective on-line learning and communication
  • An appreciation of social and cultural diversity from a regional to a global context
  • The ability to collaborate, exchange ideas and debate across on-line learning platforms
  • The ability to plan, use time effectively and manage small projects

Last updated: 31 January 2024