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Master of Commerce (Marketing) (MC-COMMKT) // Course structure
About this course
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Coordinator
Dr Ben Neville
Course structure
The Master of Commerce (Marketing) is an 18 month full-time or 36 month part-time program that can be completed by taking one of two pathways: the Consulting Pathway or Research Pathway.
The Consulting Pathway is not being offered to new students admitted into the course in 2017 and is only available to continuing students admitted in 2016 or prior.
Subject options
CONSULTING PATHWAY
The Master of Commerce (Marketing) Consulting Pathway consists of three foundation subjects, one consulting core subject, two core Marketing constrained choice subjects, four elective subjects and two consulting capstone subjects.
Three foundation subjects
Students must select all three of the following subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90202 | Foundations in Qualitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90203 | Foundations in Quantitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90205 | Organisation Research Decisions & Design | Semester 1 (On Campus - Parkville) |
12.5 |
One consulting core subject
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90148 | Consulting Fundamentals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Two core Marketing constrained choice subjects
A minimum of two subjects must be selected from our advanced Masters-level Marketing subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
Four elective subjects
A minimum of one subject chosen from our advanced Masters-level subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
IBUS90006 | Advanced International Business | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90193 | Advanced Human Resource Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90195 | Advanced Management Theory | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90196 | Advanced Operations Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90197 | Advanced Organisational Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90200 | Advanced Strategic Management | Not available in 2017 | 12.5 |
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
A maximum of three subjects chosen from any of our Masters-level subject offerings or from outside the department with program director approval:
We recommended the following electives as directly relevant to consulting.
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90473 | Melbourne Business Practicum |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
|
12.5 |
BUSA90485 | Global Business Practicum |
Summer Term (On Campus - Parkville)
July (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
MGMT90011 | Managing Stakeholders | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90017 | HR Consulting | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90022 | Managing Organisational Change | March (On Campus - Parkville) |
12.5 |
MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90037 | Conflict and Negotiation |
January (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
Two capstone consulting subjects
Students must enrol in both of the following subjects in the same semester:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90147 | Consulting Project |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90192 | Consulting Practice | Semester 1 (On Campus - Parkville) |
12.5 |
RESEARCH PATHWAY
The Master of Commerce (Marketing) Research Pathway consists of three foundation subjects, one advanced level methods subject, two core Management constrained choice subjects, four elective subjects and the (double subject) Research Report.
Three foundation subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90202 | Foundations in Qualitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90203 | Foundations in Quantitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90205 | Organisation Research Decisions & Design | Semester 1 (On Campus - Parkville) |
12.5 |
One core Advanced Methods subject
At least one subject must be selected from our advanced-level Methods subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90198 | Advanced Qualitative Research Methods | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90199 | Advanced Quantitative Research Methods | Semester 2 (On Campus - Parkville) |
12.5 |
Two core Management constrained choice subjects
A maximum of three subjects must be selected from our advanced-level Marketing subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
Four elective subjects
A minimum of two subjects chosen from our Advanced Masters-level subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
IBUS90006 | Advanced International Business | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90193 | Advanced Human Resource Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90195 | Advanced Management Theory | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90196 | Advanced Operations Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90197 | Advanced Organisational Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90200 | Advanced Strategic Management | Not available in 2017 | 12.5 |
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
A maximum of two subjects chosen from any of our Masters-level subject offerings or from outside the department with program director approval. We recommend that students in the research pathway do all advanced level subjects.
Research Report
The research report comprises 25 points in total. Students can enrol in the research report across two semesters or in a single semester.
Students must complete the research report or equivalent to be eligible to apply for entry into the PhD program.
Students who have previously completed a research project/component that accounts for at least 25% of their year’s work during a four-year Honours degree or equivalent will be exempt from undertaking MGMT90237 and MGMT90238 Research Report Part 1 and 2.
Last updated: 18 December 2020