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Audiences and the Arts (AMGT90006)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject examines audience development and retention in arts and cultural activities through a variety of professional techniques including programming and content analysis, analysis of existing and lapsed audiences, as well as exploring and critiquing the effectiveness of conventional marketing tools. Lectures and seminars will address a range of themes underpinning audience development. These include research into attitudes to the arts, economic and social trends that impact on attendance at arts events, and the role of artists as promoters of their own work.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the principles, processes and techniques associated with audience development and retention in the arts;
- manage time effectively in the completion of self-directed research or audience development and retention projects; and
- conceptualise appropriate audience development and retention plans and strategies in specific industry context.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- be able to demonstrate advanced communication skills and ability to work successfully with peers;
- be able to access a broad range of resource material and appropriate professional and governmental agencies;
- be able to demonstrate creative thinking;
- be able to conceptualise and design projects; and
- be able to demonstrate leadership and teamwork.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- An assignment of 2,000 words (40%), due during semester
- A final assignment of 3,000 words (60%), due in the examination period
- Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Alison Barker Mode of delivery On Campus (Parkville) Contact hours Total 36 hours: a 2 hour lecture and 1 hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Directing for Performance Course Graduate Diploma in Arts and Cultural Management (Advanced) Informal specialisation 200 Point Master of Arts and Cultural Management Informal specialisation 100 Point Master of Arts and Cultural Management Informal specialisation 150 Point Master of Arts and Cultural Management - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022