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This subject investigates the diversity of communication forms, practices and strategies used across the breadth of arts organisations. Students will explore a range of influential communication concepts, investigating the evolution from traditional forms of engagement to contemporary innovations in this area. Seminars will explore the interrelationship between communication theory and practice, identifying pivotal issues and influential concepts in arts communication. Students will engage in an advanced study of scholarly approaches and contemporary debates in the field. Students will become actively involved in a range of tasks including writing reviews, creating blogs, writing catalogue entries, examining archival and historical documents, developing grant applications and by designing promotional campaigns for arts organisations.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand communication practices in a range of arts industry contexts;
- demonstrate an understanding of the effectiveness of different media;
- demonstrate an understanding of the influences of socio-economic and cultural trends on promotion strategies;
- understand specific communications theory and models relevant to arts and cultural activity;
- demonstrate written skills for specific communications tasks; and
- formulate an integrated communication plan.
At the completion of this subject, students should gain the following generic skills:
- be able to demonstrate advanced communication skills and ability to work successfully with peers;
- be able to access a broad range of resource material and appropriate professional and governmental agencies;
- be able to demonstrate creative thinking;
- be able to conceptualise and design projects; and
- be able to demonstrate leadership and teamwork.
Last updated: 18 December 2020