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Marketing in Education (EDUC90141)

Graduate courseworkPoints: 25On Campus (Parkville)

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Overview

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March
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This subject explores the evolution and application of modern marketing as it applies to educational settings. Aspects such as the marketing concept, market orientation, marketing management, relationships marketing, services marketing, and marketing strategy are explored in educational organisations. The subject also examines the strategic market planning process in education and developing and applying marketing information systems in educational organisations.

Intended learning outcomes

On the completion of this subject students should be able to:



  • understand the importance, evolution and application of marketing management as an integrated function within the changing educational environment;
  • apply the features of marketing as a multi dimensional concept to own organisational settings;
  • develop and prepare a marketing plan; and
  • apply the key concepts of marketing including the marketing concept, market orientation, marketing information systems, market strategy, and relationship marketing as applied to educational settings.

Generic skills

On the completion of this subject students should be able to:

  • demonstrate understanding of conceptual models ;
  • understand and use a range of research skills;
  • analyze and interpret and present research findings;
  • plan and develop research project;
  • plan strategically.

Last updated: 10 February 2024