Management of Technological Enterprises (ENGM90010)

Intended learning outcomes

INTENDED LEARNING OUTCOMES (ILO)

On completion of this subject the student is expected to:

• Develop a personal career plan. Apply appropriate management styles and situational leadership within a team. Manage team decision-making processes including creative development of solutions
• Conduct an analysis of competitive forces in an industry, and formulate a competitive strategy for a technological enterprise
• Develop a business model, analyse customer value, plan customer satisfaction and loyalty, and plan a value discipline for a technological enterprise. Establish strategic goals for a technological enterprise
• Estimate the economic value of a project or enterprise, understand and use management drivers of value, including external accounting measures and indicators, to achieve financial goals
• Identify, analyse and manage risks, as applied to a technological enterprise
• Plan and execute an Intellectual Property policy within a technological enterprise, including trade secrets, patents, trademarks, copyright and standards. Plan and manage change processes
• Understand Australian and international intellectual property legislation in order to instruct patent lawyers, to manage intellectual property
• Appreciate legal obligations of managers of enterprises and understand when and how to brief professional legal advisers. Manage a contractual relationship with suppliers, customers and employees within Australian contract law
• Be familiar with legislation on Occupational Health and Safety relevant to different managerial levels
• Manage supply chains, including relationships with suppliers. Plan and manage outsourcing, patnering and joint ventures. Manage an enterprise for sustainability, and with environmental awareness
• Appreciate and apply both psychological and (Western) philosophical principles of ethics. Appreciate cultural differences particularly between various nationalities. Apply professional codes of ethics for engineers and managers.

Generic skills

• Ethical conduct and professional accountability
• Effective oral and written communication in professional and lay domains
• Creative, innovative and pro-active demeanour
• Professional use and management of information
• Orderly management of self, and professional conduct.