|Year of offer||2017|
|Subject level||Undergraduate Level 1|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
The focus of this studio subject is the development of both design thinking and dexterity with tools – specifically the generation and articulation of design possibilities through a series of studio-based projects.
Through a study graphic design traditions and visual cultural histories, and the work of a number of exemplary practitioners, students will be introduced through a range of studio workshops to working with a range of design techniques and graphic methods. These workshops will be a combination of contact time and independent study time.
Intended learning outcomes
Students who have successfully completed this subject should be able to:
- Demonstrate familiarity with a grammar of image and text elements, sufficient to produce graphic renderings, typographical and visualisation presentations to help communicate a range of ideas
- Demonstrate capacity to analyse, evaluate and critique the effectiveness of visual communication work
- Respond to a communication need by determining an appropriate perspective and following through by form-making using various graphic means
- Develop and refine a range of methods that culminate into a cohesive body of work targeting professional practice, an independent studio practice, or entrepreneurship
- Work with contemporary and historical tools and software
- Professionally document the conceptual development, research and realisation of a designed item, and reflect on the outcome.
On completing this subject students will demonstrate:
- An ability to undertake critical analysis
- An ability to work with design precedents
- An ability to work with different design methodologies
- An understanding of challenges for the professional visual artist in the 21st century;
- An understanding of their relationship with and responsibility to their cultural environment and society.