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  3. Marketing Financial Analysis and Control

Marketing Financial Analysis and Control (FNCE90035)

Graduate courseworkPoints: 6.25Not available in 2017

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Year of offerNot available in 2017
Subject levelGraduate coursework
Subject codeFNCE90035
FeesSubject EFTSL, Level, Discipline & Census Date

Overview of marketing financial analysis management issues; product management – profitability, pricing strategies, new product development; controlling costs; estimating revenue; customer analysis – profitability, value analysis process re-engineering; financial accountability of sales – advertising and market research functions; and competitor analysis.

Intended learning outcomes

On successful completion of this subject students should be able to:

  • Apply shareholder value analysis to the assessment of marketing strategies;
  • Apply rigorous financial analytical techniques to the marketing function and understanding the financial value of customers;
  • Identify deficiencies in business planning for the marketing function.

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Oral communication
  • Written communication
  • Collaborative learning
  • Problem solving
  • Team work
  • Statistical reasoning
  • Application of theory to practice
  • Interpretation & analysis
  • Critical thinking
  • Synthesis of data and other information
  • Evaluation of data and other information
  • Using computer software
  • Accessing data and other information from a range of sources

Last updated: 16 August 2017