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Marketing Financial Analysis and Control (FNCE90035)
Graduate courseworkPoints: 6.25Not available in 2017
Overview
| Fees | Look up fees |
|---|
Overview of marketing financial analysis management issues; product management – profitability, pricing strategies, new product development; controlling costs; estimating revenue; customer analysis – profitability, value analysis process re-engineering; financial accountability of sales – advertising and market research functions; and competitor analysis.
Intended learning outcomes
On successful completion of this subject students should be able to:
- Apply shareholder value analysis to the assessment of marketing strategies;
- Apply rigorous financial analytical techniques to the marketing function and understanding the financial value of customers;
- Identify deficiencies in business planning for the marketing function.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Oral communication
- Written communication
- Collaborative learning
- Problem solving
- Team work
- Statistical reasoning
- Application of theory to practice
- Interpretation & analysis
- Critical thinking
- Synthesis of data and other information
- Evaluation of data and other information
- Using computer software
- Accessing data and other information from a range of sources
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
ECON90033 Quantitative Analysis of Finance I and
ECON90034 Economics of Finance and
FNCE90047 Financial Markets and Instruments and
FNCE90016 International Financial Management and
EITHER ACCT90002 Financial Statement Analysis OR ACCT90004 Accounting for Decision Making
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| ECON90033 | Quantitative Analysis of Finance I |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ECON90034 | Economics of Finance |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
| FNCE90047 | Financial Markets and Instruments |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| FNCE90016 | International Financial Management |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
| ACCT90002 | Financial Statement Analysis |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ACCT90004 | Accounting for Decision Making |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- 30-minute group presentation, due in the last two weeks of teaching period (35%);
- 1500 word assignment or equivalent, due in the last two weeks of the teaching period (15%);
- One 2-hour final examination (50%)
Last updated: 3 November 2022
Dates & times
Not available in 2017
Time commitment details
Estimated total time commitment of 85 hours per semester
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Finance
Last updated: 3 November 2022