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Marketing Communications (MECM30013) // Further information
Further information
- Texts
Prescribed texts
A subject reader will be available.
Recommended texts and other resources
Marketing communications, interactivity, communities and content, 5th ed. C. Fill (2010) Harlow: Prentice Hall
- Subject notes
This subject is available to students enrolled in the BA (Media and Communications) and the BA (Media and Communications)/Bachelor of Laws and the Bachelor of Arts degree and can be credited to a major or minor in that degree. Students who have completed 325-213 or 100-220 Marketing Communications are not eligible to enrol in this subject. This subject is not available to students enrolled in the BA (Media and Communications)/Bachelor of Commerce combined degree.
- Related Handbook entries
This subject contributes to the following:
Type Name Informal specialisation Graduate Diploma in Arts - Media and Communications Informal specialisation Graduate Certificate in Arts - Media and Communications Major Media and Communications - Breadth options
This subject is available as breadth in the following courses:
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 20 December 2025