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Business Case Analysis (MGMT20012)

Undergraduate level 2Points: 12.5On Campus (Parkville)

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Overview

Year of offer2017
Subject levelUndergraduate Level 2
Subject codeMGMT20012
Campus
Parkville
Availability(Quotas apply)
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

This subject is designed to introduce students to case studies and analyses in the business, not-for-profit and government sectors. The objective of the subject is to provide a context in which students’ knowledge of the spectrum of business and economics disciplines can be brought to bear on the various issues organisations face in pursuing their goals and objectives. Specifically, the subject will include:

  • The fundamentals of business cases
  • Learning how to break down and analyse business cases
  • How to develop and support a strategy
  • Fundamentals of group presentations and question and answer technique

Students will be presented with information by the primary course facilitators as well as by specialist (guest) speakers who will present specific information necessary to successfully analyse and present a case solution. Throughout the semester, in teams of four, students will be required to prepare up to six cases (two of which will be assessed) and present their analyses and strategies to panels of judges. Presentations will demonstrate the use of the information provided in the class. The subject will conclude with the preparation of a 24-hour case analysis and final presentation in business attire.

Intended learning outcomes

A number of learning outcomes are expected from students’ participation in this subject:

  • Enhanced ability to critically analyse a business strategy
  • Improved ability to integrate of ideas from the range of business and economics disciplines that are components of a business strategy
  • Ability to development new strategies that lead to competitive advantage
  • Appreciation of the need to provide strong justification and support for strategic choices
  • Understanding of the team-based approach to problem identification and resolution

Importantly, this subject will help prepare students for the possibility of participating in national and international case competitions, representing the University of Melbourne.

Generic skills

This subject will develop a range of generic skills:

  • The team-based approach to teaching and learning in this subject will help students develop their ability to work effectively with others in team-based work environments
  • Regular team-based case analyses throughout the course will enhance students’ problem solving skills
  • The high level of analytical rigor required of case analyses will improve students’ analytic skills
  • Given that the underlying problems in all cases are subtly different, students should grow more confident about dealing with unfamiliar problems
  • Regular presentations of case analyses in front of peers and faculty members will enhance students’ presentation skills
  • The time pressure under which students need to work in case analyses, will improve students’ ability to design and execute a work plan.

Last updated: 16 August 2017