|Year of offer||2017|
|Subject level||Undergraduate Level 3|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
This subject explores the core management challenge of strategy formulation. This involves identification, assessment and selection of business and corporate strategy options, all with an eye to building and sustaining competitive advantage. Business strategies address the question of ‘how to compete’ in a given industry or market. Corporate strategies consider choices around industries, activities and locations. Students will utilise and critique a range of analytical frameworks, each crucial in developing a ‘whole of business’ strategic vision, beyond functional marketing, operations and finance decisions.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Identify and analyse relevant information so as to evaluate the competitive environment faced by organisations;
- Identify and evaluate business strategies and explain why and how a particular course of action will provide competitive advantage;
- Recognise and assess the wide range of corporate strategy choices faced by organisations;
- Recognise the dynamic nature of business and the role of strategy in generating and sustaining a competitive advantage.
- High level of development: oral communication; written communication; problem solving; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.
- Moderate level of development: collaborative learning; team work; statistical reasoning.