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  3. Principles of Marketing
  4. Assessment

Principles of Marketing (MKTG10001) // Assessment

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Assessment

  • A 2-hour examination, during the exam period, (60%)
  • 1000 word individual essay, due in Week 5 (10%)
  • 2500 word group essay (2-4 students), due in Week 10 (25%)
  • Participation in – and learning about – marketing research throughout the semester, (5%)
  • To pass this subject students must pass the end of semester examination.