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Principles of Marketing (MKTG10001)
Undergraduate level 1Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Semester 1
Semester 2
Overview
Availability | Summer Term Semester 1 Semester 2 |
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Fees | Look up fees |
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Intended learning outcomes
On completion of this subject, students should:
- Have knowledge and comprehension of basic theories and models within marketing
- Be able to analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
- Be capable of applying major theories and models to marketing problems presented in case studies and assignments
- Gain first-hand knowledge of emerging marketing theories through participation in marketing research studies
Generic skills
- High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.
- Moderate level of development: oral communication; receptiveness to alternative ideas.
- Some level of development: use of computer software, participation and engagement in research studies
Last updated: 11 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
Students may not gain credit for both 325-211 Principles of Marketing and MKTG10001 Principles of Marketing.
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 11 April 2024
Assessment
Additional details
- A 2-hour examination, during the exam period, (60%)
- 1000 word individual essay, due in Week 5 (10%)
- 2500 word group essay (2-4 students), due in Week 10 (25%)
- Participation in – and learning about – marketing research throughout the semester, (5%)
- To pass this subject students must pass the end of semester examination.
Last updated: 11 April 2024
Dates & times
- Summer Term
Mode of delivery On Campus (Parkville) Contact hours Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks Total time commitment 170 hours Teaching period 3 January 2017 to 17 February 2017 Last self-enrol date 12 January 2017 Census date 13 January 2017 Last date to withdraw without fail 10 February 2017 Assessment period ends 25 February 2017 Summer Term contact information
- Semester 1
Principal coordinator Simon Bell Mode of delivery On Campus (Parkville) Contact hours Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
- Semester 2
Principal coordinator Nicole Mead Mode of delivery On Campus (Parkville) Contact hours Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
170 Hours
Last updated: 11 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Breadth Track Product Management Breadth Track Marketing Communications and Branding Breadth Track Marketing Strategy Breadth Track The Mind of the Consumer - Breadth options
This subject is available as breadth in the following courses:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 11 April 2024