1. Handbook
  2. Subjects
  3. Global Marketing

Global Marketing (MKTG20009)

Undergraduate level 2Points: 12.5On Campus (Parkville)

You’re viewing the 2017 Handbook. View archived Handbooks

Overview

Year of offer2017
Subject levelUndergraduate Level 2
Subject codeMKTG20009
Campus
Parkville
Availability
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Appreciate and evaluate some of the major analytical frameworks that form the basis of international/global marketing management,
  • Demonstrate an understanding of the complexities of operating in the global marketplace,
  • Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries,
  • Critically evaluate some of the major debates occurring in the field of international marketing

Generic skills

  • High level of development: collaborative learning; team work; application of theory to practice.

  • Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

  • Some level of development: use of computer software.

Last updated: 31 August 2017