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Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Semester 1
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Semester 2
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Overview
Availability | Summer Term Semester 1 Semester 2 |
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Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental concepts and principles involved in marketing;
- Explain the critical importance of marketing for superior business performance;
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions; and
- Analyse various ethical implications facing a marketing manager in their decisions
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost;
- Application of marketing theories to real world marketing practice;
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotions;
- Oral and written communication;
- Collaborative learning and team work;
- Strategic thinking.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
- 2-hour end-of-semester examination (50%)
- Written assessment(s) totalling 4000 words (40%) (one mid-semester assessment of 1000 words worth 10%, one assignment of 3000 words worth 30% due end of semester)
- Oral assessment (10%) (once during semester)
Note: Successful completion of this subject requires a pass (50%) in the final exam.
Last updated: 9 April 2024
Dates & times
- Summer Term
Principal coordinator Marcus Phipps Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week (Semester 1, Semester 2). Two 3-hour seminars per week (Summer Semester) Total time commitment 170 hours Teaching period 3 January 2017 to 17 February 2017 Last self-enrol date 12 January 2017 Census date 13 January 2017 Last date to withdraw without fail 10 February 2017 Assessment period ends 25 February 2017 Summer Term contact information
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
- Semester 1
Principal coordinator Liliana Bove Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week (Semester 1, Semester 2). Two 3-hour seminars per week (Summer Semester) Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
- Semester 2
Principal coordinator Ilkka Ojansivu Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week (Semester 1, Semester 2). Two 3-hour seminars per week (Summer Semester) Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Summer:
Dr Marcus Phipps mphipps@unimelb.edu.au
Semester 1:
Prof Liliana Bove lbove@unimelb.edu.au
Semester 2:
Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Subject notes
Students in the Master of Accounting, the Master of Management suite of programs, the Master of Business and Information Technology and the second year of the Master of Finance are eligible to undertake this subject.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024