|Year of offer||2017|
|Subject level||Graduate coursework|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
International Marketing provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include type and timing of market entry; international branding concepts; as well as international product, pricing, distribution and promotion policies. A particular emphasis is placed on the role of marketing in shaping international business strategy.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Appraise and evaluate some of the major analytical frameworks that form the basis of international/global marketing management;
- Demonstrate an understanding of the complexity of operating in the global marketplace;
- Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries; and
- Critically evaluate some of the major debates occurring in the field of international marketing.
On successful completion of this subject, students should have improved the following generic skills:
- Interpretative and analytical skills through studying and debating a variety of competing views on the nature and significance of key topics in international marketing;
- Oral communication skills through in-class discussions;
- Written communication skills will be developed through two assignments; and
- Evaluative and synthetic skills will be improved through an end-of-semester assignment which analyses the broad themes and topics of the subject overall.