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International Marketing Management (MKTG90012)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 Semester 2 |
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International Marketing provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include type and timing of market entry; international branding concepts; as well as international product, pricing, distribution and promotion policies. A particular emphasis is placed on the role of marketing in shaping international business strategy.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Appraise and evaluate some of the major analytical frameworks that form the basis of international/global marketing management;
- Demonstrate an understanding of the complexity of operating in the global marketplace;
- Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries; and
- Critically evaluate some of the major debates occurring in the field of international marketing.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Interpretative and analytical skills through studying and debating a variety of competing views on the nature and significance of key topics in international marketing;
- Oral communication skills through in-class discussions;
- Written communication skills will be developed through two assignments; and
- Evaluative and synthetic skills will be improved through an end-of-semester assignment which analyses the broad themes and topics of the subject overall.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- 2-hour examination. End-of semester (50%);
- 2000 word assignment to be completed individually or by a team (usually teams of 2-3) due in week 12 (20%);
- 5-minute team presentation + Q&A due between weeks 7-9 (usually in teams of 2-3) (10%);
- Team result in online simulation (usually in teams of 2-3). Due in week 10 (10%); and
- Class participation throughout the semester (10%).
Note: Successful completion of this subject requires a pass (50%) in the final exam.
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Miriam Guenther Mode of delivery On Campus (Parkville) Contact hours Three hours of classes per week Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
- Semester 2
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Fletcher and Crawford (2011). International Marketing (5th Ed). China: Pearson
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Course Master of International Business Course Master of International Business Course Master of Management (Marketing) Informal specialisation 150 Point Master of Management (Marketing) Informal specialisation 150 Point Master of International Business - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 3 November 2022