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Commercialisation of Science (MKTG90022)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2017
Subject levelGraduate coursework
Subject codeMKTG90022
Campus
Parkville
Availability
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact.

The subject will develop a critical understanding of the context in which the commercialisation of science occurs, and the opportunities and challenges encountered. Topics covered within the subject will include the nature and types of intellectual property, how it can be protected, valued, managed and strengthened, its use as a commercial tool, exploration of the barriers to commercialisation, what strategies can be used to exploit IP, how to develop a commercial plan and leverage finance for the commercialisation of IP.

Intended learning outcomes

Students will develop a detailed understanding of the process of using science and intellectual property in the commercial environment, and understand the major steps and requirements critical for successful commercialisation of discoveries.

Generic skills

Students will be able to:

  • analyse the commercial benefits of scientific discoveries and technologies
  • understand and communicate in the language and terminology used in the commercial environment
  • evaluate and judge ideas and processes from disparate disciplines
  • create and develop plans and strategies interfacing science, technology and commerce

Last updated: 16 August 2017