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Managing for Value Creation (MKTG90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Semester 1
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Semester 2
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Overview
Availability | Summer Term Semester 1 Semester 2 |
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Fees | Look up fees |
This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The subject builds a conceptual framework to examine the choices (marketing) managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including marketing, strategy, entrepreneurship, HRM, supply chain management and organisational design.
Intended learning outcomes
On successful completion of this marketing subject, students should be able to:
- Explain the major factors driving effective value creation practices;
- Connect all value creation activities undertaken by firms and articulate the extent to which they are mutually reinforcing;
- Appreciate the importance and role of new product / service development in determining overall value creation performance;
- Describe (marketing) theory relevant to the value creation process;
- Explain the issues and challenges facing organisations managing activities involving value creation in an international context;
- Describe the role and importance of emerging technologies and business models in creating and sustaining value;
- Explain the need for coordinated product and process design within the firm, and between members of the value chain;
- Identify a range of strategies for positioning the firm to maximize value potential in dynamic competitive environments.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in workshops and assessment.
Last updated: 12 March 2023
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 12 March 2023
Assessment
Additional details
Summer Term:
- A 2-hour end-of-semester examination (50%);
- Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%), 1000 word written summary (10%). (Total 20%). Due early in semester (exact date to be announced during the first lecture); and
- 4000 word group assignment (usually in groups of 3-4). Due late in the semester (exact date to be announced during the first lecture) (30%).
Semester 1 and 2:
- 2 hour end-of-semester exam (50%);
- Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%), 1000 word written summary (10%). (Total 20%). Due Week 4; and
- 4000 word group Assignment (usually in groups of 3-4). Due Week 10 (30%);
Last updated: 12 March 2023
Dates & times
- Summer Term
Principal coordinator Mike Brooke Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 3 January 2017 to 17 February 2017 Last self-enrol date 12 January 2017 Census date 13 January 2017 Last date to withdraw without fail 10 February 2017 Assessment period ends 25 February 2017 Summer Term contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
- Semester 1
Principal coordinator Mike Brooke Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
- Semester 2
Principal coordinator Erik Mooi Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 12 March 2023
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Food and Packaging Innovation Course Master of Management (Marketing) Course Master of Management (Finance) Course Master of Management (Accounting) Course Master of Management (Human Resources) Course Master of International Business Course Master of Management Course Graduate Diploma in Veterinary Professional Leadership and Management Course Master of Operations Research and Management Science Course Master of Information Systems Course Master of Information Systems Informal specialisation 150 Point Master of Management (Finance) Informal specialisation 150 Point Master of Management (Human Resources) Informal specialisation 150 Point Master of Management (Marketing) Informal specialisation 150 Point Master of Management Informal specialisation 150 Point Master of Management (Accounting) Informal specialisation 150 point Master of Marketing Communications Informal specialisation 200 Point Master of Marketing Communications Major MIS Professional Specialisation Major MIS Research Specialisation - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 12 March 2023