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  3. Business Strategy

Business Strategy (NRMT90019)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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February
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Students will be exposed to the theory and practice of strategy and will examine the environment within which senior management execute strategic decisions. The subject explores strategy as a mechanism for identifying and realising opportunities for growth. It emphasises the need to bring about the best fit between the firm’s internal capabilities and the business environment in which it operates.

Intended learning outcomes

On successful completion of this subject, students will able to:



  • Describe market and non-market business strategy
  • Use alternative disciplinary approaches (economics, marketing, ethics) to analyze strategic issues
  • Explain how strategy becomes operational in strategic and operational plans
  • Identify sources of sustained competitive advantage for a firm
  • Conduct an internal and external situation analysis for an agribusiness firm or organisation
  • Understand the differences between business and corporate level strategy
  • Identify broad strategies for the firm in its relationships with customers, suppliers and competitors
  • Show how technology management and research and development can be integrated into strategy
  • Explain the similarities and differences in strategy development and implementation domestically and internationally
  • Show how governance structures, culture, leadership and incentives impact on strategy implementation

Generic skills

It is expected students will develop:

  • Awareness of, and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
  • Capacity for creativity and innovation, through the application of skills and knowledge
  • Ability to integrate information across related management disciplines to solve problems in applied situation
  • Highly developed written communication skills to allow informed dialogue with individuals and groups from industry, government and the community
  • Highly developed oral communication skills to allow informed dialogue and liaison with individuals and groups from industy, government and the community
  • Ability to participate effectively as a member of a team in a face-to-face learning environment
  • Ability to collaborate, exchange ideas and debate across on-line learning platforms
  • Ability to plan work, use time effectively and manage small projects

Last updated: 3 November 2022