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  3. 150 Point Master of Management (Marketing)
  4. Structure

150 Point Master of Management (Marketing) // Structure

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Structure

Students entering the Master of Management (Marketing) program with 50 points of advanced standing must complete 12 semester-length subjects comprising two foundation subject, four discipline core subjects, one capstone subject and five elective subjects.

Subject Options

Foundation Subjects

Students must complete both of the following subjects:

Code Name Study period Credit Points
MGMT90141 Business Analysis & Decision Making
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90037 Managing for Value Creation
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Discipline Core Subjects

Students must complete the following subjects immediately after completing their foundation subjects:

Code Name Study period Credit Points
MGMT90140 Management Competencies
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90004 Marketing Management
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90008 Consumer Behaviour
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90011 Marketing Research
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Capstone Subject

Students must complete the following subject in their final semester of study:

Code Name Study period Credit Points
MKTG90005 Marketing Strategy
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Elective Subjects

Students must select a maximum of four subjects from the following list of marketing subjects:

Code Name Study period Credit Points
MKTG90001 Retail Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90002 Product Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90003 Public Relations Management
Semester 2 (On Campus - Parkville)
 12.5
MKTG90006 Brand Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90007 Service Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90009 Advertising
Semester 2 (On Campus - Parkville)
 12.5
MKTG90012 International Marketing Management
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MGMT90208 Sustainable Business Practices
Semester 1 (On Campus - Parkville)
 12.5
MKTG90026 Marketing Metrics
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90017 Digital Business and Marketing
Semester 2 (On Campus - Parkville)
 12.5
MKTG90033 Neuromarketing
Semester 1 (On Campus - Parkville)
 12.5

Students may also select a maximum of one additional subject from the list of marketing subjects or from the list of recommended Master of Management electives.
Students are encouraged to take MGMT90208 Sustainable Business Practices.

Last updated: 30 January 2024