This subject is about applying principles of agricultural economics, agribusiness marketing and agribusiness value chain analysis to analysing and understanding the process of creating value in agricultural products, from the perspectives of individual firms in the value chain and of the whole value chain.
Intended learning outcomes
On completion of this subject students should be able to:
Understand principles of agricultural marketing
Understand the operation of agricultural value chains
Understand the processes of value creation for agricultural products
Be able to map agricultural value chains
Ability to integrate knowledge from different disciplines