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Business Strategy (BUSA90027)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | August |
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Fees | Look up fees |
Businesses operate in a competitive environment. Although some business may not have competitors when they are first established, if they are successful competitors will come. Hence, it is necessary for a business to understand how it can achieve success and sustain that success in the competitive arena. This course is designed to provide the tools, concepts, and frameworks to both formulate and to execute a sustainable competitive advantage. The focus is not how to be better than your competitors but rather how to be unique or different than your competitors. This perspective allows for multiple “winners” in an industry each targeting a different set of customers as opposed to direct, head-to-head competition that is usually destructive to both competitors.
Intended learning outcomes
On completion of this subject, students should be able to:
- Identify the opportunities for a business to achieve competitive advantage
- Use tools and concepts to formulate sustainable strategy
- Clearly identify and execute the steps required to launch and sustain a strategy
- Analyse a business strategy and determine why it is successful or unsuccessful
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Class participation and discussion (15%)
- Throughout subject
- Quiz (15%)
- 1 hour
- Midway through the subject
- Syndicate Project (30%)
- Report (equivalent of 750 word assessment)
- Presentation (equivalent of 750 word assessment)
- Midway through the subject
- Final Exam (40%)
- Hurdle requirement
- 90 minutes
- End of subject
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- August
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 23 July 2018 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 23 August 2018 to 30 September 2018 Last self-enrol date 30 July 2018 Census date 24 August 2018 Last date to withdraw without fail 7 September 2018 Assessment period ends 30 September 2018
Additional delivery details
This subject is only available to students admitted to GD-BA, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to GD-BA, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration
Last updated: 3 November 2022