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Product Management (BUSA90299)
Graduate courseworkPoints: 12.5On Campus (Parkville)
You’re currently viewing the 2018 version of this subject
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
July
Overview
Availability(Quotas apply) | July |
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Fees | Look up fees |
Students should:
- understand the issues involved in developing product strategies, including related services marketing issues
- develop the analytical skills necessary when using market research and developing sound product related decisions
- gain a conceptual framework for organising thinking about product related problems
- understand the marketing or product manager's role in developing product strategies
Intended learning outcomes
On completing the subject, students should understand:
- alternative strategies for conceptualising products and identifying product-markets
- how product decisions may contribute to creating competitive advantage
- how to analyse industries, make changes in product strategies over time, and respond to competitive moves
- the issues involved in the development and management of new products, including proactive versus reactive approaches to product development, market entry considerations, product positioning, value-based pricing methods, and the design and market testing of new products
- how to manage product lines, with particular attention paid to evaluating potential synergies among products
- the relationship of product decisions to other marketing decisions involving price, promotion and distribution channels
- special topics in product management, including legal constraints and organisational issues
Last updated: 3 November 2022