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Digital Media Research (MECM30016)
Undergraduate level 3Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 |
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Fees | Look up fees |
In this subject students will learn essential skills of digital quantitative and qualitative media research. This will include how to use software tools to collect, clean and analyse social media data (please note: no programming or script writing skills are required). Such skills are widely used in companies, NGOs, governments and the like. Students will apply the skills to write a report on set topics. This subject will provide students with essential skills for careers in media and communications positions, such as audience research, PR, marketing and data journalism.
Intended learning outcomes
On successful completion of this subject, students should have:
- the ability to collect, clean and analyse digital media data;
- an understanding of the benefits and restrictions of these methods;
- an understanding of how digital media research skills are used by employers;
- developed the ability to write critically on research methods;
- gained a critical understanding of research design, research methods and ethics; and
- developed the skills to undertake a piece of research using rigorous methods of inquiry.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- Collect and analyse original digital media data;
- Understand the benefits and restrictions of these methods; and
- Synthesise, structure and critically engage with academic literature.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- A 1,000 word Literature Review(25%), due mid-semester
- A 3,000 word Research Report (75%), due after week 12
- Hurdle: This subject has a minimum hurdle requirement of 75% attendance and regular participation in tutorials. Assessment submitted late without an approved extension will be penalised at 10% per day.
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Scott Wright Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: a 1.5-hour lecture and a 1 hour tutorial Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A reader will be available, with a handbook containing further readers.
- Related Handbook entries
This subject contributes to the following:
Type Name Major Media and Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022