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Public Relations and Communications (MECM40006)
HonoursPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 Semester 2 |
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Fees | Look up fees |
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the development of public relations in the context of the historical rise of large corporations;
- recognise the various corporate and community functions of public relations practices;
- apply different theoretical frameworks in critically examining the multiple facets of public relations in various industry contexts; and
- evaluate the ethical considerations that may arise within various public relations practices.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- the ability to demonstrate a high level of understanding of key communication issues in the industry;
- the ability to demonstrate skills in research procedures and critical evaluation;
- the ability to present ideas in both verbal and written form and in conformity to professional and academic conventions; and
- the ability to apply pro-active strategies in identifying and solving communication problems at various levels.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
Students who have previously undertaken 100-419 Public Relations and Corporate Power are not eligible to enrol in this subject.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- A 15 minute class presentation equivalent to 1,000 words (20%), due during the semester
- A case study report of 2,000 words (40%), due mid-semester
- A written essay of 2,000 words (40%), due in the examination period
- Hurdle: Students are required to attend a minimum of 80% (or 10 out of 12) classes in order to qualify to have their written work assessed. Any student who fails to meet this hurdle without valid reason will not be eligible to pass the subject. All required written work must be submitted in order to pass the subject. Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Robert Hassan Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
- Semester 2
Principal coordinator Robert Hassan Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 23 July 2018 to 21 October 2018 Last self-enrol date 3 August 2018 Census date 31 August 2018 Last date to withdraw without fail 21 September 2018 Assessment period ends 16 November 2018 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Subject notes
Admission to the Graduate Certificate, Graduate Diploma or fourth year honours in Media and Communication, Master of Global Media Communication, Graduate Diploma in Publishing and Communications, or Master of Publishing and Communications.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Publishing and Communications (Advanced) Informal specialisation 200 Point Master of Global Media Communication Informal specialisation 200 Point Master of Marketing Communications Informal specialisation 150 Point Master of Global Media Communication Informal specialisation 200 Point Master of Publishing and Communications Specialisation (formal) Media and Communications Informal specialisation 150 point Master of Marketing Communications Informal specialisation 150 Point Master of Publishing and Communications Specialisation (formal) Media and Communications Major Governance, Policy and Communication Major Governance, Policy and Markets Major Governance, Policy and Markets Informal specialisation Graduate Certificate in Arts (Advanced) - Media and Communications Informal specialisation Graduate Diploma in Arts (Advanced) - Media and Communications - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022