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Research Methods in Mgmt & Mktg (MGMT90035)

Graduate courseworkPoints: 12.5Not available in 2018

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Overview

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This module-based subject introduces doctoral students to specific key methods and techniques commonly used in management and marketing research. It consists of a rolling set of topics/modules across the year. Modules vary from year to year and are specifically applied to management and marketing research. Modules are on such topics as the: development and conducting of research interviews; multivariate analytic techniques; experimental design and methods; historical analysis; international research; and discourse analysis. Please consult the subject coordinator for the current years module offerings.

Intended learning outcomes


  • Develop research methods skills at the start of students' candidature
  • Develop effective research methods for the students' thesis research project
  • Provide structured guidance to produce a first draft of the methods section of the confirmation research proposal

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Problem solving skills, which should be enhanced through the study of research design and research methods;
  • Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis;
  • Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.

Last updated: 9 April 2024