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Leading for Strategic Advantage (MGMT90204)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 1: bharley@unimelb.edu.au
Semester 2: teaching-mgmt-mktg@unimelb.edu.au
Semester 2
Prof Peter Gahan peter.gahan@unimelb.edu.au
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject is intended to provide students who do not have a business background with grounding in the field of strategy. It will expose them to key themes, issues and theories of strategy, with a particular focus on the role of leadership in developing and implementing strategy for business success. There will be a strong emphasis on using theoretical knowledge to solve practical problems, which will be achieved through the use of case studies and discussion of contemporary business problems. Students who complete the subject should have a sound theoretical and applied understanding of the role of strategic leadership in business success. Topics covered will include: the role of strategy in business performance; the impact of environments on strategy; the role of leadership in strategy formulation and implementation; working with multiple stakeholders; strategic decision making; and leadership in corporate social responsibility.
Intended learning outcomes
Students who complete this subject will have:
- An understanding of the importance of the leader's role in implementing business strategy for the success of organisations;
- Knowledge of the major theories of leadership and their application to strategy formulation and implementation;
- The ability to apply their knowledge and understanding to analysing strategic challenges faced by organisations;
- The ability to use this knowledge and understanding to develop practical solutions to management problems faced by organisations; and
- The knowledge and skills to know how to make a strategically sound decision.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas; and
- Oral communication; written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Please note:
Students admitted to the 200 point Master of Marketing Communications must have successfully completed the first 50 points of the program (MECM90036 Foundations of Marketing and Communication, MKTG90004 Marketing Management, and MECM40006 Public Relations and Communications) to enrol in this subject.
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90036 | Foundations of Marketing & Communication |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
25 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
End of semester exam
| End of semester | 50% |
Group presentation (usually in groups of 4-5), including a report of 1500 words.
| During the teaching period | 20% |
Group assignment (usually in groups of 4-5).
| Week 7 | 30% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Bill Harley Mode of delivery On Campus (Parkville) Contact hours 36 Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Semester 1: bharley@unimelb.edu.au
Semester 2: teaching-mgmt-mktg@unimelb.edu.au
- Semester 2
Principal coordinator Peter Gahan Mode of delivery On Campus (Parkville) Contact hours 36 Total time commitment 170 hours Teaching period 23 July 2018 to 21 October 2018 Last self-enrol date 3 August 2018 Census date 31 August 2018 Last date to withdraw without fail 21 September 2018 Assessment period ends 16 November 2018 Semester 2 contact information
Prof Peter Gahan peter.gahan@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
Readings will be provided via the LMS. Students will be advised of readings.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management Informal specialisation 150 Point Master of Management Informal specialisation 200 Point Master of Marketing Communications Informal specialisation 150 point Master of Marketing Communications - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024