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Managing for Value Creation (MKTG90037)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Semester 1
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Semester 2
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:
Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The subject builds a conceptual framework to examine the choices (marketing) managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including marketing, strategy, entrepreneurship, HRM, supply chain management and organisational design.
Intended learning outcomes
Identify a range of strategies for positioning the firm to maximize value potential in dynamic competitive environments.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in workshops and assessment.
Last updated: 12 March 2023
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 12 March 2023
Assessment
Semester 1
Description | Timing | Percentage |
---|---|---|
A written summary (10%) and a group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) (Total 20%).
| Week 4 | 10% |
Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) and a 1000 word written summary (10%). (Total 20%).
| Week 4 | 10% |
Group assignment (usually in groups of 3-4).
| Week 10 | 30% |
End-of-semester examination
| During the examination period | 50% |
Semester 2
Description | Timing | Percentage |
---|---|---|
A written summary (10%) and a group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) (Total 20%).
| Week 4 | 10% |
Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) and a 1000 word written summary (10%). (Total 20%). Due Week 4
| Week 4 | 10% |
Group assignment (usually in groups of 3-4).
| Week 10 | 30% |
End-of-semester examination
| During the examination period | 50% |
Summer Term
Description | Timing | Percentage |
---|---|---|
A written summary (10%) and a group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%). (Total 20%). Due early in semester (exact date to be announced during the first lecture)
| During the teaching period | 10% |
Group presentation (usually in groups of 3-4) comprising: 10 minute presentation, 10 minute Q&A (10%) and 1000 word written summary (10%). (Total 20%). Due early in semester (exact date to be announced during the first lecture)
| During the teaching period | 10% |
Group assignment (usually in groups of 3-4). Due late in the semester (exact date to be announced during the first lecture)
| Second half of the teaching period | 30% |
End-of-semester examination
| During the examination period | 50% |
Last updated: 12 March 2023
Dates & times
- Summer Term
Principal coordinator Mike Brooke Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 2 January 2018 to 16 February 2018 Last self-enrol date 11 January 2018 Census date 12 January 2018 Last date to withdraw without fail 9 February 2018 Assessment period ends 24 February 2018 Summer Term contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
- Semester 1
Principal coordinator Kanika Meshram Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
- Semester 2
Principal coordinator Erik Mooi Mode of delivery On Campus (Parkville) Contact hours 3-hours of lectures/seminars per week Total time commitment 170 hours Teaching period 23 July 2018 to 21 October 2018 Last self-enrol date 3 August 2018 Census date 31 August 2018 Last date to withdraw without fail 21 September 2018 Assessment period ends 16 November 2018 Semester 2 contact information
Summer:
Mr Michael Brooke
mike.brooke@unimelb.edu.au
Semester 1:Mr Michael Brooke
Semester 2:
Dr Erik Mooi
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 12 March 2023
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Veterinary Professional Leadership and Management Course Master of Food and Packaging Innovation Course Master of Management (Accounting) Course Master of Management (Marketing) Course Master of International Business Course Master of Management (Finance) Course Master of Management Course Master of Information Systems Course Master of Information Systems Course Master of Management (Human Resources) Informal specialisation 150 Point Master of Management Informal specialisation 150 Point Master of Management (Accounting) Informal specialisation 150 Point Master of Management (Finance) Informal specialisation 150 Point Master of Management (Human Resources) Informal specialisation 150 Point Master of Management (Marketing) Informal specialisation 200 Point Master of Marketing Communications Informal specialisation 150 point Master of Marketing Communications Major MIS Research Specialisation Major MIS Professional Specialisation - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 12 March 2023