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Public Policy Lobbying Strategies (PPMN90031)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | Semester 1 |
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Fees | Look up fees |
This subject is designed to develop an understanding of the links between contemporary public policy and political communication and lobbying processes, in particular how the political and media environment can be utilised to transform the public policy agendas of interest groups and NGOs into concrete political and legislative outcomes. In a world of increasingly short-term media cycles and fragmented audiences, developers of public policy can no longer rely just on the quality and integrity of their ideas and recommendations to attract and maintain broad-based support. Instead, contemporary public policy is becoming increasingly reliant on ‘campaign style’ forms of political lobbying to achieve community influence as well as traction among government decision-makers. The subject explores the theory and research behind these changes, in particular why certain interest groups and sectors are able to position themselves for public policy success compared to others. The subject gives specific attention to ways to develop and advance public policy through a prism of ‘campaign-style’ political communications and lobbying. These techniques include how to develop public policy narratives that align with the interests of policy and political decision-makers; how to use evidence-based research to build a case for change; forming third-party coalitions to build broad-based support, as well as the use of strategic media to project the benefits of public policy change. The subject’s specific focus is on public policy lobbying campaigns that have occurred or are occurring within the Australian political and public policy environment but its themes and approaches are equally applicable to other contemporary political systems.
Intended learning outcomes
On completion of this subject students should:
- be able to demonstrate an understanding of the theory and development of public policy lobbying and its role in the political decision-making and legislative process;
- be able to demonstrate an understanding of the relationship between public policy development and political communication and lobbying strategies;
- be able to understand the components of public policy lobbying and communication that effectively promote specific policy initiatives and objectives;
- be able to demonstrate the ability to combine these components into a comprehensive lobbying strategy directed at key audiences in timely and effective manner;
- be able to demonstrate how to assess the effectiveness of public policy lobbying campaigns through objective measurement and analysis.
Generic skills
On completion of this subject students should:
- be able to demonstrate competence in critical, creative and theoretical thinking through essay writing, seminar discussion and presentations, conceptualising theoretical problems, forming judgments and arguments from conflicting evidence, and by critical analysis;
- be able to demonstrate proficiency in the application of policy analysis skills to empirical problems;
- be able to demonstrate an understanding of the academic protocols of research and presentation.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Politics and International Studies or Public Policy at Undergraduate Level
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- A written campaign proposal consisting of 1,000 words (20%) due during Week 6 of the semester.
- A full campaign strategy of 4,000 words (80%) due during the examination period.
- Hurdle requirement: Students must attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.
Last updated: 3 November 2022
Dates & times
- Semester 1
Mode of delivery On Campus (Parkville) Contact hours 24 contact hours: A 2-hour seminar per week for 12 weeks. Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Required readings will be made available electronically via LMS prior to the commencement of semester.
- Related Handbook entries
This subject contributes to the following:
- Links to additional information
Last updated: 3 November 2022