Marketing Communications and Branding
This breadth track examines how desirable brands are an important corporate asset and being able to communicate effectively with your customers is a major determinant of business success.
|Code||Name||Study period||Credit Points|
|MKTG10001||Principles of Marketing||
|MKTG30010||Advertising and Promotions||
These subjects are not approved as breadth for Bachelor of Commerce students.
What is a Breadth Track?
A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.