1. Handbook
  2. Breadth Track
  3. The Mind of the Consumer

The Mind of the Consumer

Breadth TrackYear: 2019

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This breadth track develops exciting and useful insights into why consumers behave the way they do.

Subject Options

Code Name Study period Credit Points
MKTG10001 Principles of Marketing
Semester 1
Semester 2
MKTG20001 Consumer Behaviour
Semester 1
MKTG30008 Neuromarketing
Semester 2


These subjects are not approved as breadth for Bachelor of Commerce students.

What is a Breadth Track?

A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.

Last updated: 23 July 2019