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Master of Marketing (294FN)

Masters (Coursework)Year: 2019 Delivered: On Campus (Parkville)

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Award titleMaster of Marketing
Year & campus2019 — Parkville
CRICOS code055075D
Fees informationSubject EFTSL, level, discipline and census date
Study level & typeGraduate Coursework
AQF level 9
Credit points162.5 credit points
Duration12 months full time

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.