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Master of Marketing (294PN)

Masters (Coursework)Year: 2019 Delivered: On Campus (Parkville)

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Overview

Award titleMaster of Marketing
Year & campus2019 — Parkville
Fees informationSubject EFTSL, level, discipline and census date
Study level & typeGraduate Coursework
AQF level 9
Credit points162.5 credit points
Duration36 months part time

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Entry requirements

1. In order to be considered for entry, applicants must have completed:

  • an undergraduate degree; and
  • two years of full-time work experience; and
  • a personal statement outlining why they wish to be considered for the course.

Applicants are also required to nominate referees.

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

  • prior academic performance; and
  • the professional experience; and
  • the personal statement; and
  • the referee reports

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments

4. Applicants are required to satisfy the university’s English language requirements for postgraduate courses [link]. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 [link] is required.

Note.

  • These programs are only available part-time and direct admission to the Master of Marketing is not usually permitted. Students who successfully complete the Graduate Diploma in Marketing may be eligible to progress to the Master of Marketing with 112.5 points credit (a weighted average mark of at least H2B (70%) is normally required).
  • Students who discontinue from the Master of Marketing but have successfully completed the requirements of the Graduate Diploma in Marketing will be eligible to receive the Graduate Diploma in Marketing as an exit award.

Core participation requirements

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/

Intended learning outcomes

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Course structure

The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.

Subject options

Required Subjects

Code Name Study period Credit Points
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90060 Data Analysis
January
January
April
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90243 Marketing
January
April
April
September
12.5
BUSA90042 Consumer Behaviour
July
12.5
BUSA90258 Marketing Research
September
12.5
BUSA90261 Marketing Strategy
May
September
12.5

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:

Code Name Study period Credit Points
BUSA90172 Leadership and Change
September
12.5
BUSA90248 Marketing Communications
April
12.5
BUSA90273 Negotiations
February
April
July
12.5
BUSA90299 Product Management
July
12.5
BUSA90013 Brand Management
Summer Term
June
October
12.5

Last updated: 5 September 2019