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Master of Marketing (294PN) // Subject options

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Subject options

Required Subjects

Code Name Study period Credit Points
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90060 Data Analysis
January
January
April
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90243 Marketing
January
April
April
September
12.5
BUSA90042 Consumer Behaviour
July
12.5
BUSA90258 Marketing Research
September
12.5
BUSA90261 Marketing Strategy
May
September
12.5

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:

Code Name Study period Credit Points
BUSA90172 Leadership and Change
September
12.5
BUSA90248 Marketing Communications
April
12.5
BUSA90273 Negotiations
February
April
July
12.5
BUSA90299 Product Management
July
12.5
BUSA90013 Brand Management
Summer Term
June
October
12.5

Last updated: 5 September 2019