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Specialist Certificate in Strategic Marketing (GC-STRATMK) // Course structure
You’re currently viewing the 2019 version of this course
About this course
- Overview
- Entry and participation requirements
- Attributes, outcomes and skills
- Course structure
- Further study
Contact
Melbourne School of Professional and Continuing Education
Further Information: https://study.unimelb.edu.au/find/courses/graduate/specialist-certificate-in-strategic-marketing
Phone: + 61 3 8344 0149 Monday to Friday 8am to 9pm AEST/AEDT.
Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Principal Coordinator
Simon Bell
Course structure
The Specialist Certificate in Strategic Marketing comprises four subjects. Two must be chosen from the list of core subjects and two chosen from the list of elective subjects.
Subject options
Core Subject
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | Not available in 2019 | 6.25 |
MKTG90020 | Market Leadership & Strategic Marketing | Not available in 2019 | 6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | Not available in 2019 | 6.25 |
BUSA90495 | Managing Innovation | Not available in 2019 | 6.25 |
Elective Subjects
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | Not available in 2019 | 6.25 |
MKTG90020 | Market Leadership & Strategic Marketing | Not available in 2019 | 6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | Not available in 2019 | 6.25 |
BUSA90495 | Managing Innovation | Not available in 2019 | 6.25 |
BUSA90475 | Strategic Financial Analysis | September (On Campus - Parkville) |
6.25 |
MGMT90211 | Project Management Fundamentals | Not available in 2019 | 6.25 |
MGMT90212 | Strategic Awareness and Business Acumen | October (On Campus - Parkville) |
6.25 |
MGMT90215 | Introduction to Data Analytics | Not available in 2019 | 6.25 |
MGMT90216 | Predictive Analytics | Not available in 2019 | 6.25 |
Last updated: 18 December 2020