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  4. Attributes, outcomes and skills

Master of Business Administration/Master of Marketing (MC-BAMKTG) // Attributes, outcomes and skills

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Intended learning outcomes

The main aims of the dual program are to assist students to develop their capacity to become effective senior level general managers in a wide range of private, public and government organisations and to equip students with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs.

Upon completion of this program, students should:

  • Have a global perspective and an awareness of how cultural differences impact business. Achieving this outcome means that students should be able to:
    • Identify elements of culture
    • Develop recommendations for effective practices in different cultural environments.
    • Analyse global issues that impact on business and management
    • Work effectively in diverse teams
  • Be adept at analysing and evaluating evidence for management decision-making. Achieving this outcome means that students will be able to:
    • Appropriately apply and synthesis key business models to resolve problems
    • Translate management decision problems and decisions into quantitative form and conduct interpretive data analysis
    • Make decisions using evidence-based approaches
  • Be able to analyse the environment – both macroeconomic and competitive – in which a business operates. To achieve this outcome, students should be able to:
    • Appraise the macro-economic environment of business
    • Diagnose the strategic environment in which a business operates
  • Be able to integrate knowledge from multiple disciplines. Achieving this outcome means that students should be able to:
    • Integrate knowledge from multiple disciplines to solve a problem
    • Collaborate with real business partners to apply knowledge in projects
  • Demonstrate a capacity for ethical leadership. Achieving this outcome means that students should be able to:
    • Display leadership abilities
    • Comprehend the theory of team dynamics
    • Identify ethical issues
    • Apply ethical frameworks to management problems