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Master of Business Administration/Master of Marketing (MC-BAMKTG) // Subject options

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Subject options

General Management Core Subjects

150 credit points of General Management Core Subjects

Code Name Study period Credit Points
BUSA90482 General Management 1
August
37.5
BUSA90483 General Management 2
October
37.5
BUSA90487 General Management 3
Summer Term
37.5
IBUS90005 Business in Asia
March
12.5
BUSA90488 Business in Complex Environments
August
12.5
BUSA90517 Social Entrepreneur Consulting Practicum
April
12.5

Marketing Core Subjects

37.5 credit points of Marketing core subjects

Code Name Study period Credit Points
BUSA90042 Consumer Behaviour
July
12.5
BUSA90261 Marketing Strategy
May
September
12.5
BUSA90258 Marketing Research
September
12.5

Marketing electives

The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:

Code Name Study period Credit Points
BUSA90299 Product Management
July
12.5
BUSA90248 Marketing Communications
April
12.5
BUSA90172 Leadership and Change
September
12.5
BUSA90273 Negotiations
February
April
July
12.5
BUSA90013 Brand Management
Summer Term
June
October
12.5

MBA elective subjects

The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.

Code Name Study period Credit Points
BUSA90270 Mergers and Acquisitions
January
July
12.5
BUSA90086 Thinking like an Entrepreneur
January
12.5
BUSA90053 Corporate Strategy
July
September
12.5
BUSA90491 Game Theory for Business Strategy
April
12.5
BUSA90492 Financial Analysis and Valuation
April
12.5
BUSA90493 Business Analytics
July
12.5
BUSA90494 Performance Metrics Not available in 2019 12.5
BUSA90046 Corporate Finance
August
12.5
BUSA90090 Financial Institutions
July
12.5
BUSA90124 Implementation of Strategy
Summer Term
May
12.5
BUSA90341 Supply Chain Management
April
12.5
BUSA90167 Investments
April
12.5
BUSA90360 Business Law
January
12.5

Last updated: 9 November 2018