Handbook home
Master of Commerce (Marketing) (MC-COMMKTG) // Course structure
About this course
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Course structure
The Master of Commerce (Marketing) is an 24 month full-time or part-time equivalent program. The program consists of six compulsory foundation subjects, one core discipline elective, one advanced methods subject, one additional methods subjects chosen from a constrained list, two special topics subjects, three electives and a research report (completed over two semesters).
Students must pass all subjects with an average of at least 75% (H2A) in Year 1 to proceed into Year 2.*
Students who discontinue from the Master of Commerce (Marketing) after year 1 but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award.
*Note that, normally, an average of at least 80% (H1) in year 1 and 2, including recommendation for progression by a Board of Examiners, will be required to enrol in the PhD degree.
Subject options
Six compulsory Foundation subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90024 | Advanced Marketing Management | Not available in 2019 | 12.5 |
MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90203 | Foundations in Quantitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90249 | Research Foundations | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90205 | Research Design | Not available in 2019 | 12.5 |
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
One Core Discipline electives, chosen from:
Code | Name | Study period | Credit Points |
---|---|---|---|
IBUS90006 | Advanced International Business | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90193 | Advanced Human Resource Management | Not available in 2019 | 12.5 |
MGMT90196 | Advanced Operations Management | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90197 | Advanced Organisational Behaviour | Not available in 2019 | 12.5 |
MGMT90200 | Advanced Strategic Management | Not available in 2019 | 12.5 |
MGMT90195 | Advanced Management Theory | Semester 2 (On Campus - Parkville) |
12.5 |
One Advanced Methods subject, chosen from:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90198 | Advanced Qualitative Research Methods | Not available in 2019 | 12.5 |
MGMT90199 | Advanced Quantitative Research Methods | Not available in 2019 | 12.5 |
One additional Methods subject, chosen from, or as approved by Program Director:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90198 | Advanced Qualitative Research Methods | Not available in 2019 | 12.5 |
MGMT90199 | Advanced Quantitative Research Methods | Not available in 2019 | 12.5 |
EDUC90717 | Mixed Methods Research & Evaluation | Term 4 (Online) |
12.5 |
FNCE90070 | Experimental Methods in Decision Studies | Semester 2 (On Campus - Parkville) |
12.5 |
PSYC40005 | Advanced Design and Data Analysis | Semester 1 (On Campus - Parkville) |
12.5 |
EDUC90716 | Qualitative Methods for Evaluation | Term 3 (Online) |
12.5 |
ARTS90013 | Researching Media and Culture | Semester 1 (On Campus - Parkville) |
6.25 |
ECOM90002 | Econometrics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
COMP90051 | Statistical Machine Learning | Semester 2 (On Campus - Parkville) |
12.5 |
Two special topics subjects, as approved by Program Director:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90206 | Management & Marketing Special Topics 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90207 | Management & Marketing Special Topics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Three electives, as approved by Program Director.
A Research Report comprising 25 points in total. Students can enrol in the two research report subjects across two semesters or in a single semester.
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90237 | Research Report Part 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90238 | Research Report Part 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Last updated: 18 December 2020