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Master of Commerce (Marketing) (MC-COMMKTG)
Masters (Coursework)Year: 2019 Delivered: On Campus (Parkville)
About this course
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Overview
Award title | Master of Commerce (Marketing) |
---|---|
Year & campus | 2019 — Parkville |
CRICOS code | 098523G |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 9 |
Credit points | 200 credit points |
Duration | 24 months full-time or 48 months part-time |
The Master of Commerce (Marketing) represents Years 1 and 2 (the coursework component) of the new 2 plus 3-year combined Master and Doctoral Program in Marketing and is only available to students pursuing the doctoral program. Students who complete the Master of Commerce (Marketing) by passing all subjects with an average with an average of at least 80% (H1) in year 1 and in year 2, including recommendation for progression by a Board of Examiners, will be eligible to enrol in the PhD degree
Entry requirements
1. In order to be considered for entry, applicants must have completed:
- an undergraduate or postgraduate degree with a major in marketing or cognate background in marketing with a University of Melbourne equivalent weighted average mark of at least a H2A (75%);
- a personal statement (maximum of 1,000-word limit) outlining why they wish to be considered for the course and addressing their research interest;
- the Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE). The minimum GMAT required to be considered competitive is a score of 640. Applicants who have completed an undergraduate degree in Australia or New Zealand within 18 months prior to the date of the application or met one of the approved exemption conditions are not required to complete the GMAT or GRE;
- two referee reports, with at least one from an academic source. The reports should focus on the student’s ability to undertake research studies. Applicants who have graduated from the University of Melbourne within the last 5 years are exempted from providing referee reports; and
- an interview with the selection committee for shortlisted applicants.
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
- prior academic performance; and
- the GMAT or GRE score unless the applicant has completed an undergraduate degree in Australia or New Zealand 18 months prior to the date of the application or met one of the approved conditions for GMAT or GRE exemption; and
- the personal statement; and
- the referee reports; and
- the performance at the interview.
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments.
4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 7 is required.
Inherent requirements (core participation requirements)
The Faculty of Business and Economics welcomes applications from students with disabilities. It is University and Faculty policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student’s participation in the Faculty’s programs.
The BCom and Masters degrees of the Faculty of Business and Economics equip graduates with the knowledge and technical skills necessary to understand and participate in the modern business world. The degrees include the following academic requirements for study:
(1) The ability to explain and evaluate concepts, theories, institutional arrangements and operations of modern mixed economies;
(2) The ability to critically evaluate the economy, commerce and business in the broader social and political context;
(3) The ability to explain and apply concepts across a range of commerce and business disciplines in solving business and policy problems; and
(4) The ability to contribute positively to the development of organisations and society in relation to business, government and the commercial professions.
All students of the Faculty’s courses must possess intellectual, ethical, and emotional capabilities required to participate in the full curriculum and to achieve the levels of competence required by the Faculty. Candidates for the BCom degree and for FBE Masters degrees must have abilities and skills in communication; in conceptual, integrative, and quantitative dimensions; and in behavioural and social dimensions.
I. Communication: The student must be able to communicate effectively and efficiently in oral and/or written form. A student must have the ability to clearly and independently communicate knowledge and application of a discipline, principles or practices during assessment tasks, and in some discipline streams.
II. Intellectual‐Conceptual, Integrative and Quantitative Abilities: The student is expected to have the ability to develop problem‐solving skills and demonstrate the ability to establish study plans and priorities. These abilities include measurement, calculation, reasoning, analysis, and synthesis. Problem solving requires all of these intellectual abilities. Students should also have the ability to comprehend complex disciplinary and cross disciplinary information related to the BCom and Masters degrees.
III. Behavioural and Social Attributes: A student must possess behavioural and social attributes that enable them to participate in a complex learning environment and the emotional health required for full utilisation of his/her intellectual abilities. Students are required to take responsibility for their own participation and learning. They also contribute to the learning of other students in collaborative learning environments, demonstrating interpersonal skills and an understanding of the needs of other students. Assessment may include the outcomes of tasks completed in collaboration with other students. Integrity, concern for others, interpersonal skills, interest, and motivation are all personal qualities that are deemed necessary for students enrolled in FBE courses.
Students who feel their disability will prevent them from participating in tasks involving the inherent academic requirements of the BCom and FBE Masters courses are encouraged to contact the Disability Liaison Unit. Adjustments can be provided to minimise the impact of a disability, but students should participate in the course in an independent manner.
Intended learning outcomes
1. Learning Goal
Graduates of this degree will be critical thinkers in relation to marketing theory and practice.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Describe and explain the fundamental principles influencing consumers, markets, and organisations;
- Evaluate the impact of a variety of environmental factors on the organisation and in the market; and
- Interpret and critically evaluate the latest thinking in marketing research through an appreciation of scholarly literature.
2. Learning Goal
Graduates of this degree will be proficient at analysing and evaluating evidence in relation to marketing issues and in developing solutions to problems in organisations and in society both domestically and internationally.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Apply knowledge of theory to analyse real and hypothetical problems in different domestic and international contexts;
- Formulate solutions to business problems by being able to effectively define, structure, and prioritise key issues; and
- Formulate theories and hypotheses and collect data and analyse data to test their ideas.
3. Learning Goal
Graduates of this degree will be effective decision makers in business and commerce.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Articulate the connection between marketing activities and the performance of the firm;
- Evaluate the applicability of various theories and techniques to marketing related problems; and
- Employ a range of tools of analysis’ pertinent to the evaluation of evidence in the business sector.
Generic skills
On successful completion of this degree students should have enhanced their skills in:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in marketing through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of marketing ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Independent research skills including the retrieval, interpretation and summary of information; and
- Teamwork through collaborative exercises in workshops and assessment.
Graduate attributes
On successful completion of this degree graduates will be:
- Receptive to alternative ideas through a review of the literature and through class participation and assessment;
- Ethical in their approach to research and work practices;
- Advanced in their critical evaluation and use of marketing theories;
- Skilled in undertaking independent research in marketing;
- Advanced in problem solving through their understanding of marketing issues and able to apply marketing theories and research methods to decision making;
- Adept at retrieval, summary and interpretation of data and information through class exercises and assessment;
- Able to apply marketing ideas, theories, models and evidence to real-world business problems;
- Independent and effective in communication of ideas;
- Collaborate and be effective in teams; and
- Ability to take a wider, global perspective of business in society and to be attuned to issues of cultural diversity.
Course structure
The Master of Commerce (Marketing) is an 24 month full-time or part-time equivalent program. The program consists of six compulsory foundation subjects, one core discipline elective, one advanced methods subject, one additional methods subjects chosen from a constrained list, two special topics subjects, three electives and a research report (completed over two semesters).
Students must pass all subjects with an average of at least 75% (H2A) in Year 1 to proceed into Year 2.*
Students who discontinue from the Master of Commerce (Marketing) after year 1 but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award.
*Note that, normally, an average of at least 80% (H1) in year 1 and 2, including recommendation for progression by a Board of Examiners, will be required to enrol in the PhD degree.
Subject options
Six compulsory Foundation subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90024 | Advanced Marketing Management | Not available in 2019 | 12.5 |
MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90203 | Foundations in Quantitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90249 | Research Foundations | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90205 | Research Design | Not available in 2019 | 12.5 |
MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
One Core Discipline electives, chosen from:
Code | Name | Study period | Credit Points |
---|---|---|---|
IBUS90006 | Advanced International Business | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90193 | Advanced Human Resource Management | Not available in 2019 | 12.5 |
MGMT90196 | Advanced Operations Management | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90197 | Advanced Organisational Behaviour | Not available in 2019 | 12.5 |
MGMT90200 | Advanced Strategic Management | Not available in 2019 | 12.5 |
MGMT90195 | Advanced Management Theory | Semester 2 (On Campus - Parkville) |
12.5 |
One Advanced Methods subject, chosen from:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90198 | Advanced Qualitative Research Methods | Not available in 2019 | 12.5 |
MGMT90199 | Advanced Quantitative Research Methods | Not available in 2019 | 12.5 |
One additional Methods subject, chosen from, or as approved by Program Director:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90198 | Advanced Qualitative Research Methods | Not available in 2019 | 12.5 |
MGMT90199 | Advanced Quantitative Research Methods | Not available in 2019 | 12.5 |
EDUC90717 | Mixed Methods Research & Evaluation | Term 4 (Online) |
12.5 |
FNCE90070 | Experimental Methods in Decision Studies | Semester 2 (On Campus - Parkville) |
12.5 |
PSYC40005 | Advanced Design and Data Analysis | Semester 1 (On Campus - Parkville) |
12.5 |
EDUC90716 | Qualitative Methods for Evaluation | Term 3 (Online) |
12.5 |
ARTS90013 | Researching Media and Culture | Semester 1 (On Campus - Parkville) |
6.25 |
ECOM90002 | Econometrics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
COMP90051 | Statistical Machine Learning | Semester 2 (On Campus - Parkville) |
12.5 |
Two special topics subjects, as approved by Program Director:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90206 | Management & Marketing Special Topics 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90207 | Management & Marketing Special Topics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Three electives, as approved by Program Director.
A Research Report comprising 25 points in total. Students can enrol in the two research report subjects across two semesters or in a single semester.
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90237 | Research Report Part 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90238 | Research Report Part 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Duration
A full-time candidate is expected to complete the course in four consecutive semesters (2 years). A part-time candidate is expected to complete the course in eight consecutive semesters (4 years) and to take the equivalent of two subjects in each semester.
Graduate Diploma in Commerce (Marketing)
Students enrolled in the Graduate Diploma in Commerce (Marketing) will need to successfully complete 8 x 12.5 point Master of Commerce (Marketing) subjects comprising three foundation subjects, a minimum of two core management constrained choice subjects and a maximum of three elective subjects over two semesters full-time or four semesters part-time.
Last updated: 18 December 2020