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The subject recognizes that strategic management is a key factor for the successful management of design practices. The subject will introduce students to basic concepts and theories in organisational theory, innovation and corporate strategy. Using these concepts students will be forced to think through the critical success factors that drive competitive advantage in different types of design firms. The subject will elucidate the links between firm strategy, competition and the management of design teams and operational infrastructure in these firms.
Intended learning outcomes
- To write case studies, business plans and reports which critically reflect on professional practice in architectural firms.
- To write and discuss architectural practice experience in relation to firm strategy, management, infrastructure and design methodology.
- To identify the critical success factors which underpin competitive advantage in architectural practice.
- To be able communicate in writing and verbally the factors that drive competitive advantage in different architectural firms.
- To be critically reflect on the organisational dynamics of different architectural practices.
- To articulate the competitive factors which underpin service orientated firms.
- To critically reflect on architecture as it is practiced in architectural firms.
- To effectively organise teams and design organisational structure in order to maximise design innovation.
- To write case studies, business plans and reports in order to communicate these to different audiences.
Last updated: 18 December 2020