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Managing Markets (AGRI90014)
Graduate courseworkPoints: 12.5Online and On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Semester 2
Overview
Availability | Semester 2 - Online Semester 2 - On Campus |
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Fees | Look up fees |
The objectives of this subject are to develop and extend the students understanding of marketing with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships.
Students will gain an understanding of how to achieve a competitive advantage in the market by targeting the customers they can serve best and ensuring that product consistently meets the needs of the target market.
Intended learning outcomes
- understand the fundamental concepts and principles of marketing and the environment in which marketing operates with particular reference to the agribusiness sector
- differentiate between consumer and business markets
- understand the importance of building and managing strong customer relationships
- analyse marketing problems and apply relevant theories and concepts to generate appropriate solutions
- analyse various ethical issues and their implications for marketing decision making
- undertake a marketing analysis and draft a marketing plan
Generic skills
It is expected students will develop:
- An awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
- Highly developed computer-based skills to allow for effective on-line learning and communication
- An appreciation of social and cultural diversity from a regional to a global context
- The ability to collaborate, exchange ideas and debate across on-line learning platforms
- The ability to plan, use time effectively and manage small projects
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Online availabilities:
- Essay (1000 words) due in approximately week 5 (20%)
- Marketing strategy (2000 words) due in approximately week 9 (30%)
- Group case study report (2500 words) due in approximately week 12 (30%)
- Online discussion - participation in 5 online discussion forum due in Week 3, 5, 7, 9, 11 (20%)
*Online discussion is an integral component of this subject. It is a hurdle requirement that a minimum grade of 50% is achieved in this component.
On-Campus availabilities:
- Essay (1000 words) due in approximately week 5 (20%)
- Essay (2000 words) due in approximately week 9 (30%)
- Group case study report (2500 words) due in approximately week 12 (30%)
- Oral class presentation on group case study (15 minutes) Hurdle Requirement – Min grade of 50% required due during Weeks 9 -12 (20%)
Last updated: 3 November 2022
Dates & times
- Semester 2 - Online
Principal coordinator Ros Gall Mode of delivery Online Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
- Semester 2 - On Campus
Principal coordinator Ros Gall Mode of delivery On Campus (Parkville) Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Time commitment details
170 hours. It is recommended that students devote a minimum 12 hours per week to this subject. On-campus students have the equivalent of two hours per week of face-to-face contact.
Additional delivery details
The online availability of this subject is only offered to students enrolled in the 704CC Master of Agribusiness. The subject is taken entirely online via the University’s Learning Management System (LMS).
The University will withdraw any incorrectly enrolled students.
The on-campus availability is open to all other students
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Marketing Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2012) 9th edition, Pearson Education, Australia.
Recommended texts and other resources
Further reading materials will be available online.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022