Handbook home
Brand Management (BUSA90013)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Overview
Availability(Quotas apply) | Summer Term June October |
---|---|
Fees | Look up fees |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand the nature and operation of brands
- Conduct research in order to identify existing brand equity
- Implement brand positioning
- Optimise an organisation’s brand architecture
- Develop a coherent and successful brand strategy
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
June (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
April (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
January (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90481 | Social Responsibility and Ethics |
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
Summer Term (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Case preparation and discussion (25%)
- Throuhgout subject, equivalent to 1,500 words
- Final examination (75%)
-
- Hurdle requirement
- Take home
- Equivalent to 4,000 words
- End of subject
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- Summer Term
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 20 December 2018 Pre teaching requirements students are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period Teaching period 2 January 2019 to 6 January 2019 Last self-enrol date 25 November 2018 Census date 2 January 2019 Last date to withdraw without fail 4 January 2019 Assessment period ends 13 January 2019 Summer Term contact information
- June
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 17 June 2019 Pre teaching requirements students are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period Teaching period 24 June 2019 to 28 June 2019 Last self-enrol date 21 April 2019 Census date 24 June 2019 Last date to withdraw without fail 28 June 2019 Assessment period ends 4 July 2019 - October
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 12 October 2019 Pre teaching requirements students are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period Teaching period 19 October 2019 to 27 October 2019 Last self-enrol date 21 July 2019 Census date 21 October 2019 Last date to withdraw without fail 24 October 2019 Assessment period ends 30 October 2019
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject has a quota of 80 students. Students will be selected on a first come, first serve basis. However if any student is approaching their completion date, they will get priority in enrolment.
This subject is equivalent to BUSA90014 Brand Management in MC-BAPTME
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022