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Industry Studies in Asia is a field study-based subject that allows students to apply the skills they have developed in the core subjects of the MBA program. The main deliverable in the subject is a detailed research report describing a study in one of the developing markets of Asia, typically China. The field study (or project) can focus on a specific organization, new or existing products/services/ventures, or entire industries. Students are also able to focus on a specific area of business such as marketing, finance, or human resources management. The subject is divided into two parts with the first part taking place in Melbourne in the semester immediately the field trip. The second part consists of a 10-day field trip in the selected Asian market, normally Shanghai. During the field trip students conduct primary research in the form of interviews with business executives, company visits, and other appropriate research techniques such as surveys.
Intended learning outcomes
On completion of this subject, students should be able to:
- appreciate the impact of cultural differences on business practices and the additional complexity of doing business in a foreign country.
- understand the relationships between the macro-economic environment, political systems and cultural dynamics and business opportunities, structure and process.
- develop a research plan to analyse and solve a complex business problem in a foreign market.
- conduct secondary research in order to better understand and define the issues/problems under consideration.
- conduct primary research to formulate a set of recommendations to solve the issues/problems under consideration.
- write a concise research report to detail the research process, recommendations, and implementation plan.
Last updated: 6 December 2019