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  3. Marketing Strategy
  4. Assessment

Marketing Strategy (BUSA90261) // Assessment

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Assessment

Description

  • Contribution to class learning (10%)
    • Attendance at leactures and workshops, instructor evalution
    • Throughout subject
  • Case preparation and discussion (10%)
    • 500 words
    • Throughout subject
  • Syndicate project
    • First strategy report (equivalent of individual 200 word assessmen, week 1) (4%)
    • Presentation of performance (equivalent of individual 600 word assessment, throughout subject) (12%)
    • Final strategy report (equivalent of individual 1,200 word assessment, week 10) (24%)
  • Final examination (40%)
    • Hurdle requirement
    • 90 minutes, equivalent of 1,500 words
    • End of subject
  • 90% attendance to classes (hurdle requirement)