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Business Tools: The Market Environment (BUSA90471)

Graduate courseworkPoints: 12.5Not available in 2019

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Overview

Year of offerNot available in 2019
Subject levelGraduate coursework
Subject codeBUSA90471
FeesSubject EFTSL, Level, Discipline & Census Date

This subject will give an overview of the tools that businesses use to manage their external environment. The subject addresses three main areas: negotiation skills, marketing and competitivestrategy. Students will use case studies and simulations to practice negotiation skills. Topics in marketing will include an overview of brands, creating a marketing plan and understanding customers. Finally the competitive strategy component of the subject will focus on the topics of gains from trade, how to price and how to understand and change the competitive environment.

Intended learning outcomes

The aim of this subject is to give students an understanding of the external environment in which businesses operate. Topics are chosen to build skills and understanding in negotiating with others, understanding consumers and responding with appropriate marketing materials and being able to analyse the competitive nature of the market in which the business operates.

Generic skills

Generic skills gained from this subject include:

  • leading and participating in teams (including members from diverse cultural backgrounds), managing, persuading and influencing others;
  • demonstrating the breadth of knowledge gained in an inter-disciplinary approach;
  • applying advanced analysis, business communication and leadership skills in business and professional practice;
  • developing the ability to exercise critical judgement, be capable of rigorous and independent thinking, be able to account for their decisions and adopt a problem solving approach;
  • high level written report presentation skills;
  • oral communication and presentation skills; and
  • time management and self-management skills.

Eligibility and requirements

Prerequisites

Students must have completed the following subject before enrolling in Business Tools: The Market Environment.

Code Name Teaching period Credit Points
BUSA90403 Business Tools: Money People & Processes
September
12.5

Corequisites

None

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Description

  • Syndicate group assessments totalling 3,000 words or equivalent (60%), commencing in class 1 (submitted materials may include interim proposals, presentation, report); and
  • a 3-hour end of subject examination (40%).

Hurdle requirement: Students must pass the final examination to pass the subject.

Dates & times

Not available in 2019

Time commitment details

170 hours

Further information

Last updated: 3 April 2019