1. Handbook
  2. Subjects
  3. General Management 3

General Management 3 (BUSA90487)

Graduate courseworkPoints: 37.5On Campus (Parkville)

You’re viewing the 2019 Handbook:
Or view archived Handbooks

Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeBUSA90487
Campus
Parkville
Availability
Summer Term
FeesSubject EFTSL, Level, Discipline & Census Date

Innovation:

This subject will introduce students to a number of techniques and concepts covering (1) individual creativity and brainstorming,(2) team creativity, (3) innovation within small and large firms, and (4) how to link ideas from the bootcamp to other courses including strategy, marketing and operations. The bootcamp is a 5-day course. It is highly experiential, with a focus on workshops, skills practice, and a world projects to help the students acquire practical skills

Management Accounting:

This subject is designed to provide students with foundation knowledge regarding the financial information underlying managerial reports used for internal planning, decision-making, and performance evaluation. This foundation knowledge provides the basis to make value-creating managerial decisions.

Corporate Financial Management:

This subject addresses advanced knowledge about financial management. This knowledge provides the basis for funding a firm’s investments and using its resources efficiently, and is useful for addressing risk management, real options, capital investments in foreign markets, and corporate payout policy.

The Global Economy:

Global Business Economics examines the broad environment in which firms operate and explains factors that affect the output growth, inflation, unemployment, interest rates, and exchange rates of a country in a globalized world. These economy-wide variables are beyond a firm’s control but critically influence the decision-making of any firm. The course presents a macroeconomic framework to illustrate the dynamic inter-connections among markets (e.g. those for financial assets, goods and services, labor, and money) and government policies. With the aid of country case studies and current policy research, the course aims to demonstrate that economics is not primarily a set of answers but a method of reasoning.

Strategy:

This subject addresses three issues. The first is the primary roles and responsibilities of a general manager in formulating business strategies, and in building and sustaining competitive advantage. The second is the fundamental issues involved with integrating and coordinating the activities of different functional areas, such as marketing, operations management, accounting, human resource management and finance. The third is the frameworks and tools commonly used in developing and assessing business strategies.

Personal Effectiveness 3:

The “Personal Effectiveness Program” (PEP) runs across the three core modules and is designed to help students develop the skills and knowledge required to effectively manage the early stages of their career. PEP identifies specific needs of each individual student and then provides ongoing support, training, and opportunities to practice and perfect these skills. PEP focuses on three core areas.

  1. Communication skills: These skills include effective presentations, verbal communication, written communication, and public speaking
  2. Career development skills: These skills include case practice, interview skills, CV writing, networking, and business etiquette
  3. Team skills: These skills include managing conflict, cultural awareness, giving and receiving feedback, and resilience.

Entrepreneurial Mindset 3:

The “Entrepreneurial Mindset Program” (EMP) runs across the three core modules and is designed to help students develop an entrepreneurial mindset. EMP helps students develop the knowledge, skills, and attributes to identify and evaluate value creation opportunities, view obstacles, problems, and failure as opportunities, modify opportunities to make them viable, and sell ideas to others.

Intended learning outcomes

Innovation:

On completion of this subject, students should be able to:

  • Foster idea generation at the individual and group level
  • Make use of creativity, brainstorming and idea generation tools for a broad range of applications including the syndicate projects for their other courses as well at their workplaces.
  • Conceptualize and articulate a coherent strategic, marketing and financial plan for an innovation
  • Manage innovative activities within a firm
  • Clearly and concisely communicate their ideas on how to manage and commercialize an innovation, such as the by ‘pitching’ their ideas to senior managers/champions within their firms as well as to potential external investors

Management Accounting:

On completion of this subject, students should be able to:

  • describe cost behaviour under different assumptions
  • outline the benefits and limitations of cost management techniques
  • explain the cause and effect of variance analysis in a manufacturing and service industry and provide sound reasons and solutions for correcting these variances
  • appreciate budgeting processes, analysis and techniques
  • recognise the importance of working capital management within an organisation and the benefits of improving these metrics.

Corporate Financial Management:

On completion of this subject, students should be able to:

  • Appreciate how financiers and influential decision makers view business plans for new ventures
  • Identify the risks arising from a firm’s operating, investing and financing activities and understand the techniques for managing those risks
  • Incorporate sovereign risk into capital budgeting decisions
  • Explain the role of real options in capital budgeting decisions
  • Understand factors that affect a firm’s capital structure
  • Calculate the cost of capital for complex situations
  • Discuss the factors that affect a firm’s payout policy

The Global Economy:

On completion of this subject, students should be able to:

  • Use basic economic terminology and concepts;
  • Describe the forces governing economic growth and fluctuations in GDP;
  • Use economic models to explain business cycle fluctuations, unemployment, and inflation;
  • Explain the determinants of unemployment and inflation;
  • Explain the role and motivations of central banks in conducting monetary policy;
  • Understand the factors governing exchange rate movements and associated movements in current and capital accounts of the balance of payments.

Strategy:

On completion of this subject, students should be able to:

  • Understand the basic concepts of business strategy, and in particular the notion of competitive advantage and the more commonly occurring types of competitive advantage
  • Use financial and accounting data to better understand the performance of a firm
  • Analyse a firm‘s value creation processes, and determine whether they represent a potential competitive advantage
  • Analyse the external environment, including industry structure analysis (i.e. Porter‘s 5 Forces) to assist in formulating and assessing strategies
  • Integrate the aforementioned skills, and use them to develop and assess the alternatives available to a senior manager

Personal Effectiveness 3:

On completion of this subject, students should be able to:

  • Address case-based interviews.
  • Make effective public presentations.
  • Be comfortable giving and receiving feedback.
  • Work effectively in teams.

Entrepreneurial Mindset 3:

On completion of this subject, students should be able to:

  • Identify potential business opportunities
  • Evaluate the viability of potential business opportunities
  • Identify ways to modify business opportunities to increase their viability

Last updated: 11 November 2018