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Managing Innovation (BUSA90495)
Graduate courseworkPoints: 6.25Not available in 2019
Overview
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Managing Innovation as a powerful and practical way to create value for individuals and organisations, but only if innovators are able to select and exploit the best new ideas.
Managing Innovation introduces the critical elements of designing and developing innovative products and services, how these can be configured, and how the results are managed. These elements include product /service development process design and improvement; the understanding and integration of customer needs; development strategy and project management; and the powerful challenge of designing and managing development networks.
Participants will learn from benchmarked companies some of the key dilemmas encountered in the process of managing innovation and will develop solutions that they can put into practice. They will create a plan to move their own skills forward and to create a more innovation-supportive structure and culture within their organisations and teams.
Intended learning outcomes
On successful completion of this program, students should be able to:
- Describe how innovation could benefit their team or business unit and the wider organisation
- Assess when and where innovation is needed and when other approaches would be more useful
- Identify organisational and individual innovation capabilities and barriers
- Understand how to integrate customers and new technologies into product development processes
- Apply selected best practices in innovation to their organisation
Last updated: 3 November 2022