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This subject examines management issues relating to contemporary businesses within the construction industry. The various models of organisations and corporate strategies to achieve competitive advantage are researched and explored. Management concepts such as financial analysis, competitive strategy, leadership, innovation, negotiation and corporate social responsibility are analysed and discussed in the context of a contemporary construction firm. Recent developments such as design for manufacturing and assembly (DfMA), globalisation, relationship marketing and commercialising technologies are also examined. Academic research, industry reports and relevant business school case studies are used extensively. Students will consolidate and integrate knowledge gained from the throughout the course and be able to analyse and report upon concepts and knowledge within the construction sector more broadly.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- Understand the range of concepts relating to the management of a construction firm.
- Compare and contrast different approaches to the strategic management of companies.
- Research the performance of companies in the market.
- Develop a critical appreciation of contemporary issues in the construction sector.
- Consolidate, relate, and synthesise various knowledge areas to develop workable and effective solutions to construction projects, construction firms, or broader application to the construction industry.
Last updated: 9 November 2019